How to Tell if Your Copywriter is Worth Top-Dollar
If you wish to use the internet to make some cash, you'll need a site. That website must be well written, especially if you're hoping it will bring in money. Unless you are a seasoned copywriter yourself, you will want to hire a copywriter to develope the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to write the copy yourself. Naturally, not all copywriters are great. Some are just talented. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Read on to find out how you will be able to know the difference.
Does the copywriter have his or her own website? Any copywriter that wishes to write web copy needs to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If the writer doesn't have a web site, how can they tell you that they'll be able to help you with the one you are creating? Examine the copy used on this site too. If there are lots of errors, this is a bad sign.
How favorably do you respond while you are going over the copywriter's own web copy? This involves more than merely noticing grammar and syntax errors. Do you have any sort of emotional response to the text on the site? Does it cause you to warm up to the imp source writer? Does it make you feel like you want to find out more about the writer and go on reading? Does the website copy make you feel like you want to hire that writer immediately? Does the website copy make you want to run away? Does the website copy make you mad? All of these are crucial responses and you should take note of them.
Look into the writer's's background a bit. Search for reviews on third-party websites and forums. It is probable that the only reviews on the copywriter's web site are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Closely examine these testimonials. It is wise to ask the writer to give you references too. You should actually get in touch with each reference and ask for an honest opinion about the copywriter from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is especially vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
There arelots of ways to figure out whether or not a copywriter is worth hiring. You must do some homework and try to find out more about the writer in terms of his or her integrity, reputation and personal character.